Writing a press release sample

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Writing a press release sample

What Is a Book Press Release?

As such, people often hire experts to write press releases for them. While this is a great option, and an expert is a fantastic go-to for quality, professional press releases, you can also write your own.

By paying attention to press release samples, and looking at what other companies and writers are doing around the web, you can gain an understanding for the standards for press release writing. While press releases can feel foreign, they all contain certain elements.

These elements should be present in all your press releases. Chefs work within an 8-inch pan to create an omelet, and the great ones know how to pick the best ingredients, and mix them to create a savory sensation.

Writers can season their sentences within the confines of a release. Ideal for notifying the media and your readers that something new and exciting has taken place within your company, press releases can be used to announce new hires, partnerships, product launches, and more.

Here are ten foundational tips to guide you through the process: This is an important piece of your press release article because it tells readers and journalists when you want to see your article on the web or in print. It also gives you control over when the press release hits the media, which can have a massive impact on the success of your press release efforts.

Use Your Company Logo and Colors You know that branding is critical pretty much everywhere else on the web, so why not in a press release? Check out how the football team The Miami Dolphins did it in this recent press release: Notice they also included their contact information at the top of the PR rather than the bottom.

This makes them easier for search engines to find and rank, and helps ensure that your readers and the media understand the subject of the press release.

Check out how GameStop does this in a press release published January 22, Beyond that, all words in your headline should be in Title Case, meaning that all the words in your headline should have capitalization except for prepositions and words that are shorter than 4 letters.

You can see an example of this in the headline above. For best results, keep your headline to fewer than characters. Longer than that and readers will find it too long.

Write a Summary Paragraph The summary paragraph should be short, no more than 5 sentences and should be written to give the reader an overview of your press release. This is a critical little paragraph, since it helps readers understand immediately whether they should interact with the press release or move on to find something that suits their needs more closely.

It can also help busy journalists understand what your press release covers and pick it up if they see fit. Also notice how this press release provides two bullet points at the top, designed to give the press some fast facts about the acquisition. To make your summary paragraph interesting and compelling to readers, use it to include the most relevant and exciting information, and lay out the key points of the press release.

When you provide value early on, your readers can decide whether to stay or go. This means that including your local information is critical. As you compose the press release, add the city, state, month, day, and year of its publication.

You can create your own press release by following some simple guidelines on length, format, content, and more, by looking at a standard example. When you're done writing a press release, have someone check it for grammar mistakes, typos, and other errors. Sample Press Release. Seniors Press Release Sample. Software Press Release Sample. Transportation & Trucking Press Release Sample. Travel Press Release Sample. Press Release Format. Use 8 1/2-inch x inch paper. Use a minimum of one-inch margins on each side of the page. Use a bold typeface for the headlines to draw attention. Use title case. How to Write an Album Press Release 01 Album Press Release Template. An album press release is one of the most common, 02 Tour Press Release Template. There's only one way to get people out to your shows - they've got 03 News Press Release Template. What do you do when you don't have a new album to promote.

This will put your press release into context and orient the reader about the date and time of your article. There are 6 elements that should be present here: Who is the press release about?

Who is your company or the main players involved in this document? What is the topic of the press release? Why should readers care? Why are you sending out the press release?

How To Write a Press Release, with Examples - CBS News

How does it affect your customers or readers? When is the subject of the press release the product release or new hire, for example taking place? Where is your company located?Seniors Press Release Sample. Software Press Release Sample.

Transportation & Trucking Press Release Sample. Travel Press Release Sample. Press Release Format. Use 8 1/2-inch x inch paper. Use a minimum of one-inch margins on each side of the page. Use a bold typeface for the headlines to draw attention. Use title case. Affordable Press Release Writing, Submission, Distribution and Sydication Services.

Nov 10,  · RULE #3: Write it like a reporter would write it.

writing a press release sample

If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing. Therefore, it's up to you to make sure that your press release looks and feels like a real article. No biz blab!

How to Write a Press Release (Featuring 5 Samples) - Express Writers

RULE #4: Provide some good quotes. Jun 09,  · Research actual press releases on the web to get the feel of the tone, the language, the structure and the format of a press release. Avoid using jargon or specialized technical terms. If accuracy requires the use of an industry-specific term, define it%(64).

Get our free book press release template here. Learn how to write a book press release that gets printed by big news agencies and increases your book sales.

Get our free book press release template here. Some press releases use a subheading; others don’t. If you think a subheading could help your book press release, make sure it is adding.

There is a lot of debate whether or not press releases are worthwhile for new and upcoming ecommerce merchants anymore. We have heard good arguments on both sides, and to be perfectly honest, for most online store owners it's one of those tactics that could be a hit or miss, but if it hits, it could.

How to Write a Press Release [Free Press Release Template + Examples]