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Over time, the design aesthetic used in window displays moved indoors and became part of the overall interior store design, eventually reducing the use of display windows in many suburban malls. In the beginning of twenty-first century, visual merchandising is forming as a science.
Nowadays, visual merchandising became one of the major tool of business promotion which is widely used to attract customers and increase sales. This includes the in-store environment and brand communications used such as signage and images displayed in-store.
This information can allow the retailer to cater the design of a store and their advertising to match their consumers. In order for retailers to gain an important competitive advantage in the marketplace, visual merchandising is an important factor and an effective way of adding value to their brand.
|Visual arts - Wikipedia||Printmaking Printmaking is creating, for artistic purposes, an image on a matrix that is then transferred to a two-dimensional flat surface by means of ink or another form of pigmentation. Except in the case of a monotypethe same matrix can be used to produce many examples of the print.|
|How does visual merchandising impact in-store sales?||Knowing what to activate, when to activate, how to reach consumers and ultimately influence their buying decision, is best achieved through a combination of expertise, channel experience and the right mix of sales and marketing services. In collaboration with you, we will construct a retail strategy designed to deliver the results you want.|
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|Visual merchandising - Wikipedia||Today, many retailers follow visual merchandising culture in their store to maintain good brand image — using effective graphics and visual arts with the aim to increase per square foot traffic to the store and boost sales.|
Visual merchandising communicates with customers through elements that stimulate their senses such as lighting, music, aromas, and television screens. Research shows that stores that do not communicate well with their customers, such as the retail store having a poor layout can cause customers to incur psychic costs, and may lead to customers being deterred from shopping again as overall shopping pleasure has been reduced.
Research from Thaler shows that consumers are more willing to pay a higher price for a product if the product is purchased in a more favourable environment. This makes customers become more accepting of the higher price, rather than if it were to be sold in an old rundown store.
It is one of the final stages in setting out a store in a way customers find attractive and appealing. Many elements can be used by visual merchandisers in creating displays including color,  lighting, space, product information, sensory inputs such as smell, touch, and soundas well as technologies such as digital displays and interactive installations.
Visual merchandising consists of mainly two techniques; interior and exterior displays, also known as in-store design and window displays. The goal of these two techniques is to attract the attention of consumers, entice them into the store, to keep them in the store as long as possible, and influence purchasing decisions.
A recent study has found that these two techniques have the greatest effect on impulse buying;  therefore, they are important aspects for the retailer. In-store design and window display techniques can be used to enhance the store environment, influencing consumer behaviour and purchasing decisions.
Having a visually appealing store design can simulate the representation of the brand and attract customers.
Efficient, customer friendly environment makes shopping easier for consumers, which encourages buying and, most importantly, reassures repeat purchasing. The window design technique is a way of communicating with customers, which uses a combination of lighting, colours, props, text, and graphic design to display goods, attract the attention of the customer, and sustain a brand image.
The overall goal of the window display for the retailer is to persuade the customer into the store and motivate purchasing.
Store layout[ edit ] The layout of a store is a significant factor for the maintenance of a thriving business, which can help advance sales and profitability. An effective store layout encourages consumers to shop the entire store  and view an extensive assortment of merchandise.
This is beneficial in the sense that the consumer will come into contact with every product on the shelf.
However, this can irritate customers. Customers may feel that they are being forced to follow a certain path, and can be frustrating when trying to make a quick purchase.
This type of layout is more relaxed in its structure, which leaves the customer feeling less rushed.The visual arts are art forms such as ceramics, drawing, painting, sculpture, printmaking, design, crafts, photography, video, filmmaking, and ph-vs.com artistic disciplines (performing arts, conceptual art, textile arts) involve aspects of the visual arts as well as arts of other ph-vs.com included within the visual arts are the applied arts such as industrial design, graphic design.
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The study was undertaken In Chandigarh to determine the important factors of visual merchandising which influence consumer’s buying behavior and in-store promotion activities. Questionnaires regarding To find out the affect of visual merchandising on buying behavior of customers.