Nowadays, 9 out of 10 people are looking at online product reviews, posts on social networks, and so on before making a purchasing decision. According to Content Marketing InstituteU. Okay, so you know case studies work. And how can you squeeze the most value out of them?
Select a Length that Works for You Some marketers say a shorter case study is better, others proclaim the benefits of long-form content. Consultant and blogger Debbie Weil writes that a reasonable word count is words. On the other side, Kissmetrics co-founder Neil Patel has helped herald the success of long-form content for marketing.
Inhe found that longer copy on his homepage yielded him a higher conversion rate and longer blog posts earned him more social shares. He backed up his encouragement by noting a Moz study that showed higher search rankings for long-form content, too.
Though what's best for you is really what you find resonates with your customers. Tell a Story Marketer Drew McLellan calls case studies the marketing version of Aesop's Fables, they're stories that are told to make a point or teach a lesson about the value of your product.
Describe how the challenge was overcome tell of the battle. Sum it up give it a happy ending. Hero suffers a loss or experiences a serious problem… Hero attempts to resolve issues through usual means, and fails… Hero goes on a journey and discovers an ally or new approach… Hero overcomes tremendous odds to resolve the problem… Hero returns triumphant and tells all about his conquest.
Statement and explanation of the business problem, including key metrics Turning point and introduction of key tools to solve the problem Development and deployment of the solution Results, including key metrics "The reason it works is that it has the structure of an actual story: There may be other structures that could work, and experimentation can be good, but only so long as all these points are covered at a minimum in the final piece.
Apply Steve Slaunwhite's "Case Study Sequence" Another way to look at it is to think of case studies as stories told from the perspective of a happy customer. These kind of stories, says Slaunwhite, are hard to resist reading.
Our latest report, Diversity Matters, examined proprietary data sets for public companies across a range of industries in Canada, Latin America, the United Kingdom, and the United States. In this research, we looked at metrics such as financial results and the composition of . A case study between Python and Go. Code boilerplate: Is it always bad? A case study between Python and Go. It feels good to be clever and more code means more bugs. Case Studies: Disruptive Student Behavior The Chronicle of Higher Education. The following case studies come from a series entitled “Disruptive Student Behavior” from the Profhacker blog at the Chronicle of Higher Education website before the holiday break isn’t really good for her either because she’s traveling to Africa to go.
Begin by putting the spotlight on the customer, not your product. Though this section is often skipped, it's worth including, he says. Share the steps the customer took to solve the problem, including other products and services they investigated. Tell the how customer found out about your company, teeing up the next part of the case study: Share how the customer implemented your product or service, including details such as time commitment or obstacles overcome.
Detail how well your product solved the customer's problem with as many specifics as possible. Slaunwhite stresses the use of hard numbers, such as savings, revenue gains, sales growth and return on investment, along with another customer quote.
Finally, this is where you summarize and close your story. Keep It Skimmable Hibbard, who wrote the book Stories that Sellsays there are two types of audiences: To make your case study skimmable, Hibbard recommends the following characteristics:However, do go longer rather than shorter.
Remember that you will use parts of the case in a variety of settings, from a quote or photo in your newsletter to a PowerPoint presentation. The case statement serves as your source document for all of the materials that you may use throughout a campaign or even over an extended period.
A case study is an in-depth project that will require you to go above and beyond merely finding the results of other people's work and discussing these points. You will have to conduct your own research and share your findings in your paper. Special Education Case Study Analysis (Parent’s Guide, ).
The Parent’s Guide goes on to state that Special Services may need to go to due process or mediation in order for Janelle to be assessed. Freedom to be creative with their approaches and to have a trusted individual that is a good listener to their frustrations and a.
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Case Study: A Terminally Ill Suicide-Attempt Patient in the ED A year-old male with metastatic cancer, currently enrolled in hospice but living at home, is brought to the ED by EMS with a gunshot wound to the head that was apparently self-inflicted in a suicide attempt.
The family informs ED personnel that the patient has a health care directive. Case studies and scenarios illustrating ethical dilemmas in business, medicine, technology, government, and education.