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Marketing and Sales Speaker Bob Jones Many entrepreneurs, especially technology based entrepreneurs, are accused of being too in love with their technology or concept. They rationalize that if they develop a better mousetrap then the product will sell itself.
However, a good technology or product idea is a necessary but not a sufficient condition to establishing and growing a successful business venture. Who will buy the product?
How will you reach buyers? How much will they pay? If you have an idea for a product or service, how do you determine whether there is a market for it?
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How do you develop a marketing strategy? How do you turn your idea and market research into sales? What do you need to do to convince potential investors that there is a market and that your idea is viable?
If you don't have a specific product or service idea but you see a potential need, how do you turn the need into a product or service?
This session will discuss these issues and provide guidance on how to approach the marketing section of your business plan. Chapters 1 and 2. Business Models Rich Kivel You have identified a market. This session will discuss Business Models.
What are some common business models and when are they most appropriately used? Christensen, Clayton, and Michael Raynor. Creating and Sustaining Successful Growth. Harvard Business School Press, We recommend the following book as a useful framework for thinking about Business Models: Osterwalder, Alexander, and Yves Pigneur.
John Wiley and Sons, For class please review the following: · the business plan can be divided into four distinct sections: 1) the description of the business, 2) the marketing plan, 3) the financial management plan and 4) the management ph-vs.com · Writing a business plan should force logic and discipline into a business.
5. A good business plan is a living document. It should be updated regularly. 2 Title Page Your Company Name Street Address City, State & Zip Code Phone Number E-Mail Address Web Address Business ph-vs.com Business Plan Template This business plan template is a great tool for your startup to customize to reflect your strong qualifications, experienced team, and marketable business ph-vs.com://ph-vs.com Create Strategic Plan.
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